Starting from the research of visual psychology, this project became a critique on the academy during the open day, who were using the same principles to convince it's future students. Through using the same visual psychology as these brands and the academy we created a visual identity to make the visitors beware of the manipulation they would see that day and protest agains this day. By showing them an alternate version through Virtual Reality, we gave an impression of a real day at the art academy of Willem de Kooning.